Sharmin Musca


Sharmin is our co-founder. She has over 14 years of experience in the industry and has helped professionals develop positive appearance strategies in professional presence, business etiquette and personal branding. Sharmin has proven records to project an image relevant to their positions and to enhance their brand equity with every customer interaction.

Kelly Xie

Marketing & Communication Coordinator

Kelly is our marketing & communication coordinator, where she plans, creates, coordinates and promotes Image concepts, including content creations, social media management and services promotions. Kelly studied at UNSW as a commerce and media student. Kelly works along side with Jennifer to communicate with fashion talents, clients and potential clients across the world. 

Olimpia Zajac

Makeup Artist 

Olimpia is a Sydney based skincare and makeup sensation. She has been working at Image concepts at the very beginning. Olimpia specializes in commercial, fashion, art, film and event makeup. Through her experiences, creativities and knowledges, Olimpia delivers glamorous look that give you confidence for any occasion. 

Jacqui Ashley

Mindset Coach

Jacqui is our mindset coach with certified master coach in NLP (Neuro-Linguistic Programming), specialized in mentoring, executive coaching, life coaching and transformational coaching. Jacqui has over 20 years of experience in various industries. She is passionate about bringing out the best in people and help them achieve their goals. 

Luke Hudson 

Art Director 

Over 10 years experiences in art and commercial photography, Luke is known for his understated, elegant and fun compositions. Luck has backgrounds in graphic design and commercial arts, giving him a unique appreciation of how to achieve the best composition both digitally and in print. He is dedicated to capture and preserve your memories for a lifetime to come. 

People form impressions of you from the moment they first meet you – even before you say a word!

Download my ebook 'Winning First Impression' and learn how to make a lasting first impression with every person you meet.



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